Effective Date: May 20 2025

simplefy.ai Pty Ltd (ACN 687 054 815) ("we", "our", "us") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and protect your personal data when you interact with us via our website at https://www.simplefy.ai ("Site") or in the course of our services.

By using our Site, you agree to the practices outlined in this Privacy Policy.

1. What Information We Collect

We collect the following types of personal information when you submit an enquiry or otherwise engage with us:

• Full name

• Email address

• Mobile phone number

• Job title

• Company name

• LinkedIn profile (if provided)
  
  

We also automatically collect non-identifying information through Google Analytics, such as:

• Browser type

• Pages visited

• Time spent on our Site

• Referring URLs
  
  

This information helps us improve our Site and services.

2. How We Use Your Information

We use your personal information to:

• Respond to enquiries

• Provide consulting or AI tool services

• Manage client relationships

• Communicate about our services and updates

• Issue invoices and manage payments through Xero

• Improve our services through analytics

We do not collect or store sensitive personal information (e.g., health or financial records).

3. Marketing Communications

From time to time, we may send you marketing or service-related communications. You may opt out at any time by clicking the “unsubscribe” link in our emails or contacting us directly.

4. Disclosure of Personal Information

We do not sell your personal information.

We may share personal information with trusted third-party service providers solely to assist in delivering our services, including:

• CRM software providers

• Xero for invoicing and payment processing

• Google Analytics for site analytics
  
  

All third-party providers are contractually obligated to maintain the confidentiality and security of your data.

We do not transfer your data internationally.

5. Data Storage & Security

Your personal information is securely stored in Google Drive and other reputable cloud-based services we use to manage our business operations. We take reasonable steps to protect your data from misuse, interference, and unauthorised access, including access controls and encryption.

6. Data Retention

We retain your personal information only for as long as necessary to fulfil the purposes for which it was collected, or as required by law.

7. Your Rights

Under the Privacy Act 1988 (Cth), you have the right to:

• Access the personal information we hold about you

• Request correction of your information

• Request deletion of your personal data (subject to legal obligations)
  
  

To exercise these rights, please contact us at hello@simplefy.ai.

8. Changes to This Policy

We may update this Privacy Policy from time to time. The latest version will always be available on our Site. Continued use of our Site after changes constitutes your acceptance of the revised Policy.

9. Contact Us

If you have any questions or concerns about this Privacy Policy or how we handle your data, please contact us at: hello@simplefy.ai