Team

AI Trust Centre

Our AI Trust Centre highlights the frameworks for ensuring our use of AI remains responsible and human-centred. This Trust Centre also outlines the principles, policies, and governance standards we apply all our client work to ensure AI remains a safe and reliable capability inside your organisation.

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AI Trust Centre by simplefy.ai

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Why trust matters in AI

Having specific needs or require a customized plan?

AI introduces new capabilities, but it also imposes new risks & unprecedented responsibility.

Without clear governance, AI systems can expose sensitive data, operate without accountability, or erode confidence across teams and stakeholders. We believe AI must be deployed in a way that preserves trust, complies with regulatory expectations, and supports responsible decision-making.

Our approach is designed to help organisations move forward with confidence — not caution paralysis

Our AI Principles

Our AI Principles

These principles guide how we design, deploy, and govern AI systems across all client engagements and how we use AI internally at simplefy.ai.

They are intentionally high-level, so they endure even as technology evolves.

These principles guide how we design, deploy, and govern AI systems across all client engagements and how we use AI internally at simplefy.ai.

They are intentionally high-level, so they endure even as technology evolves.

Smile Face
AI that extends human capability

We use AI to expand & multiply what people can achieve, not just to speed up existing work.

List
Humans in loop,
AI in support

AI & automation handles routine tasks so humans stay in charge of decision making and outcomes.

Light
Anchored in privacy, security and verifiability

We build AI with strict controls and measures, and deploy only what we can verify as reliable.

Earth
Data treated as a foundation

Reliable AI starts with good data. We treat data as critical infrastructure, accurate, structured, permissioned & current.

Earth
Safe AI-native systems with oversight

We explore & build AI systems that remain understandable & well‑governed in experimentation.

Data Privacy

We align our operations with the Australian Privacy Principles (APPs) and Australia's Essential 6 Practices for responsible AI adoption.


We apply strict controls & security measures to protect client, employee, and operational data to ensure your information is handled withintegrity.

We maintain strict boundaries to ensure proprietary client data is never used to train public or foundational AI models.

Every tool we use & build are approached with a secure-by-design philosophy, including guardrails, access controls, encryption, redaction and auditability.

We treat data as critical infrastructure.

Secure by design
Committed to compliance
Governed from the get-go
Secure by design
Committed to compliance
Governed from the get-go
Secure by design
Committed to compliance
Governed from the get-go

AI Governance & Accountability

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AI systems should be understandable, auditable, and subject to oversight.

We only deploy AI solutions that can be monitored, demonstrate reliability, and governed over time.

Our governance framework ensures transparency in AI, including regular risk assessments, audit trails, defined usage boundaries, and clear accountability for how AI systems are used within an organisation.

This ensures AI-assisted decision & outputs remain verifiable, and aligned with organisational and regulatory expectations.

By using our platform(s), you agree to our standards for responsible AI use, which prioritise accuracy, safety, and the preservation of human decision-making.