Who we are
We get it because we've been there. We've been in the trenches and know the challenge for SMBs to grow compared to large corporate with bigger teams & budgets.
We've worked in some of the world's largest corporations all the way though to SMBs and in our own technology businesses and startups, integrating & building AI solutions.
After working in corporate finance, venture capital, innovation, digital transformation & AI startups, we knew there had to be a better way to help SMB's succeed and grow sustainably, change consciously and build responsibly with AI.
This is why we founded simplefy AI, to make AI simple, safe, and practical for SMBs, guided by our core values.
Simplicity & Transparency
We keep things simple - breaking down complex ideas & technology with maximum clarity and minimal jargon. We talk straight, no fluff.
Passion & Care
We genuinely care about helping SMBs, their teams and our clients thrive - prioritising people first and caring about good outcomes beyond just business.
Grit & Go
We embody grit by rolling up our sleeves and getting things done. We move fast and get our hands dirty. Rapidly identifying opportunities and focusing on real results.
Our Founders
We're entrepreneurs, operators and consultants who have lived both sides of the corporate and startup world in many industries.
We've integrated, tested, built & deployed AI in our own technology businesses, and delivered AI-integrated solutions across multiple industries such as manufacturing, engineering, finance, construction, and professional services.
At our core, we’re deeply passionate about helping Australia’s SMBs succeed towards a safe & prosperous future of AI in business.
