Who we are
We get it because we've been there. Our team has experience across 10+ industries, working in some of the world's larges corporations, SMBs and in our own businesses - while integrating & providing AI enabled solutions for more than a decade.
We've been in the trenches and know how tough it is to compete and grow against larger companies with bigger budgets and bigger teams.
Our mission is to help you find a better way with AI.
After working in corporate finance, energy, innovation, consulting and engineering, we knew there had to be a better way to help SMB's succeed, grow faster and grow responsibly with AI. This is why we founded Simplefy AI, to make AI simple, practical and accessible to SMBs, guided by our core values.
Simplicity & Transparency
We keep things simple - breaking down complex ideas & technology with maximum clarity and minimal jargon. We talk straight, no fluff.
Passion & Care
We genuinely care about helping SMBs, their teams and our clients thrive - prioritising people first and caring about good outcomes beyond just business.
Grit & Go
We embody grit by rolling up our sleeves and getting things done. We move fast and get our hands dirty. Rapidly identifying opportunities and focusing on real results.
Our Founders
We're entrepreneurs, operators and consultants who have lived both sides of the corporate and startup world in many industries. We've integrated, deployed and tested AI in our own businesses, and worked with AI in the world of innovation, engineering, finance, construction, venture capital and renewable energy.
Our founders have worked together for the past three years, helping businesses across these industries innovate, and scale through our work at 11point2 and our own agencies.
At our core, we’re driven, energetic, and deeply passionate about helping Australia’s SMBs succeed in an exciting new era of technology and new age of AI.
Our Investors
We’re proud to be backed by 11point2, an entrepreneurship-as-a-service business we know inside and out. As some of their first hires, we’ve been with them through every high and low as the company grew. In just four years, we learned more about innovation, resilience, and building ideas from ground than most do in a lifetime.
11point2 isn’t just supporting our next chapter but actively investing in the future of how AI will drive the future of business and our world, speaks volumes of our shared vision.
Together, we’ll continue to share insights on AI, collaborate as technology leaders and stay true to our shared belief - that businesses deserve partners who help them validate and build technology for the greater good of our future.
